CSI Leasing, Inc. (hereafter, CSI) established its leasing business in the 1970s at what could well be called the dawn of computers, and has continued to make use of this foresight to expand its business. CSI is the largest privately held independent equipment leasing company in the United States engaging primarily in information and communication technology (IT) equipment leasing. CSI operates in the leasing business through 40 offices in the United States and over 30 countries worldwide, with a focus on South and Central American nations including Mexico and Brazil, and European nations including Spain, the United Kingdom, and Germany. Tokyo Century began working with CSI in 2012 via a business partnership. Then, in anticipation of further growth of leasing business ventures in the U.S. market, Tokyo Century took the step of making CSI a wholly owned subsidiary in June 2016.
CSI’s main strength is that it is a privately held independent leasing company which is not affiliated with any particular manufacturing group. CSI has no restrain in combining and offering products from any and all manufacturers including HP and DELL in answer to client needs for business optimization and streamlining. In other words, CSI’s greatest strength is that the company can meet client needs flexibly and offer services which exceed their expectations. And it is exactly this proactive and highly flexible business approach that Tokyo Century was looking for.
A variety of obstacles exist when integrating Japanese and non-Japanese companies. Not only market superiority and future prospects, but also whether they can move forward together hand in hand. Presence or absence of this sympathy is the key to such mergers. Corporate culture and business attitudes are crucial in particular. CSI also wiped away our concerns on whether we would be able to proceed with joint marketing, build management system structures and other matters after integration without stress. From top executives to managers and field staff, CSI was permeated by a business culture that was flexible and diligent. Although not specifically “Japanese”, we recognized that CSI’s culture fits extremely well with Japanese ways of doing business, which removed a variety of concerns we had regarding making the company a wholly owned subsidiary. Both the Chairman and the President of CSI at that time who had both led the company since its establishment expressed their enthusiasm in it becoming a wholly owned subsidiary. We are confident that we made the best move for the businesses of both companies.
Although CSI has only just been brought under the company wing, already we can see it gaining attention both inside and outside the company. Knowledge sharing is being implemented apace and new projects are in progress one after the other. The integration of our domestic customer base, CSI’s global network, and their strong expertise of fair market value (FMV) leases will generate a variety of synergies, and it is our wish to aim for the further development of both companies.
For Tokyo Century, this will prompt further development in markets in the Americas and Europe. For CSI, this will bring access to a broad customer base and business expansion into Asia using our network. Through the acquisition of capabilities sought by both parties, we will be able to jump into markets that were unavailable to enter. In high expectations by CSI’s executives, the process of making the company a wholly owned subsidiary has been completed smoothly. Taking this destined partnership as a platform, Tokyo Century will continue to pursue and further expand business.
Managing Executive Officer
President, Specialty Finance Business Development Unit
Deputy President, Specialty Finance Business Unit I and International Business Unit II
Joined Tokyo Century in 2011 after working for a major city bank, foreign bank and domestic securities firm. Appointed as managing executive officer in 2016. Since joining Tokyo Century, has taken charge of a diverse variety of projects, including launching a lease business in India via a business partnership with the local TATA Group and establishing a joint venture with CIT, a major leasing company in the U.S., which is strong in aircraft leasing business. In 2016, conducted the process of turning major U.S. independent leasing company CSI into a wholly owned subsidiary.
(The contents of the article and the position titles are as of the date posted)